Prag & Co. is a new, high-quality, affordable innerwear & loungewear brand for women with a communication strategy of being extremely open, relatable and edgy with its consumers. The SIS code was conceptualized and written as a fun manual for women to abide by. It worked as a brand asset which was then promoted in various online and offline messaging including social media, product packaging, collaterals, digital ads, etc.
Creative Agency: Gemius Design Studio
